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Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Sunday, January 10th, 2010
Bruce Online asked:


Recent issues of the review highlight how Internet traffic is growing exponentially and is poised to up 600% by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile technologies of search and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a "footprint" digital, in today 's digital economy loosening. Staggering numbers of Cisco Systems global leader networking predict a sixfold increase in overall traffic on the Internet, highlighting the online marketing and the Internet increasingly important role to play to advertise businesses large and for small consumer movement increasingly online to shop and the "Shopping" for Windows;. Cisco launched its index of visual networking (NIV) forecast for 2007-2012 on June 16, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco 's VNI projections predict that Internet traffic will double roughly every two years as a result of "a combined annual growth rate of 46 p [er cent form 2007 to 2012.The key component in this wave of traffic Internet will be the video streaming. Cisco predicts that by 2012, "the video traffic alone will be 400 times the traffic carried the U.S. portion Internet in 2000. Increasingly, agencies and advertisers are moving marketing and traditional media are moving online to exploit the consumer movement to the Internet. Significantly, much of that online consumer movement result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other mobile phone manufacturers and mobile device move to keep pace with Apple just recently launched its next-generation 3G is iPhone.Cisco predicting that mobile data roughly doubled each year from the 2008 to 2012, highlighting the importance of mobile search will play in an emerging digital economy. Jupiter Research, a leader in online analysis of research, has projected that annual revenue expected from mobile search revenues hit $ US4.8 converging one billion U.S. dollars annually by 2013.As technologies, the driver behind anticipated these huge leaps in online advertising and mobile numbers matching search criteria – of course for those who have been following the emerging technologies of Web 2.0 – local search. Jupiter predicts that the emerging digital economy, local search is the most popular service among all advertisers and attract 40% of all spending announced mobile search between 2008 and 2013.The convergence of technologies being promoted growth in mobile search, local search, particularly, was illustrated by Google CEO Eric Schmidt. Sitting for a much-published interview with CNBC 's Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities in advanced mobile handhelds (such as Blackberry or Apple' s iPhone ) combined with advances in Google Maps and Google 'local capacities for finding s are doing real time and accurate geopraphic local search a reality. "(W) Henever I fly somewhere," Schmidt told CNBC, " ; Abro … my iPhone or my Blackberry, and, boom, there 's all in my world as I' VE grounded in a country I 've never been inside. It 's. A. achievement. "remarkable, Schmidt notes that Google has been following the enormous increase in running local search technology from Google Maps. "(T) here 's been a huge increase in the maps, Google Maps, hugely successful," Reports of Dr. Schmidt. "The hen (W) I want to get the equivalent of Starbucks, just type" Starbucks, "says it 's there. To me, that 's just a huge – a huge improvement. And that service is available almost everywhere in the world. "What is common practice for Google 'high-flying CEO and technological Rich s is becoming increasingly common for digital consumer on the street. The anticipated growth in Internet traffic, along with the radical change of advertising dollars to online marketing and the growing trend of consumers of Internet-savvy to make mobile search, where it is headed clear forecast trade and electronic commerce. While there may still be local niche markets that rely on foot traffic to drive your business is increasingly a company 's fingerprint driving customer traffic to your site or online storefront. And driving that electronic traffic is mobile search. For online traffic swells between now and 2012, the importance in local search, mobile search and online marketing also swell.